Brand visualization: a KUN cup on a warm stone counter as the camera eases back to reveal the café

By Auto Machine Company

Be in your moment.

Carefully made coffee, snacks and desserts, and warm hospitality — from the café & snacks brand of Auto Machine Company.

Brand visualization

Brand story

“Kun” — simply, be.

«كُن» — ببساطة، كُن.

KUN is the café and snacks brand of Auto Machine Company. Its name is a single Arabic word — kun, “be” — an invitation to slow down, be yourself and be in the moment, over a cup of carefully made coffee.

KUN grows out of Auto Machine’s food & beverage experience — supplying and operating coffee machines, hot and cold beverages, and hospitality delivered to quality and food-safety standards. According to the company profile, Auto Machine established a café and sales showroom under the KUN brand in Basra and Baghdad.

Auto Machine food & beverage services
Brand visualization: the KUN logo wall inside the caféBrand visualization
Our vision
To be the favourite place to pause — where specialty coffee, fresh snacks and warm hospitality turn everyday moments into small rituals.
Our mission
To serve consistently excellent coffee and freshly made snacks in a warm, modern space — with genuine Iraqi hospitality and uncompromising hygiene.

KUN values

  1. 01

    Warmth

    A welcome that feels like home.

  2. 02

    Quality

    Carefully sourced beans, precise recipes.

  3. 03

    Freshness

    Snacks and desserts made fresh daily.

  4. 04

    Hospitality

    Genuine Iraqi generosity in every cup.

  5. 05

    Consistency

    The same great taste, every visit.

  6. 06

    Moments

    Space and time to simply be.

What we serve

Coffee, drinks and a sweet moment.

  • Brand visualization: a KUN cappuccino by a sunlit windowBrand visualization

    Coffee & hot drinks

    Espresso, cortado, latte and flat white — plus V60, Turkish coffee and Iraqi tea.

  • Brand visualization: three KUN drinks on a travertine counterBrand visualization

    Cold drinks

    Iced coffee, matcha, mojitos, smoothies, milkshakes, juices and frappés.

  • Brand visualization: pastries and desserts with KUN coffeeBrand visualization

    Desserts

    Pistachio, Oreo and San Sebastián cheesecake, tiramisu, brownies and trileçe.

Cups & packaging

An identity carried into every detail.

From the KUN identity: a two-tone cup that cradles the bean, and cream-and-maroon packaging for drinks and desserts.

  • The cup collection — Brand visualization
    The cup collection
  • Takeaway cups & bags — Brand visualization
    Takeaway cups & bags
  • Pastry & snack boxes — Brand visualization
    Pastry & snack boxes
  • The KUN cup — Brand visualization
    The KUN cup
  • Coffee bag design — Brand visualization
    Coffee bag design

Applications of the KUN visual identity — brand visualizations.

The KUN mood

Just be here — we’ll do the rest.

كُن هنا… والباقي علينا

Digital menu

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For hospitality and catering for public and private organisations, contact Auto Machine Company.